Peloton instructor and social media influencer, Callie Gullickson, came to us wanting to define a brand for herself to attract more aligned brand deals and to set herself up for future opportunities outside of her current sphere. She wanted to establish herself as a business and create a foundational brand that she could become known for. We honed in on what makes her unique in the space and coined the term “BYOE - Bring your own energy” as a defining tagline. We took her energetic personality and weaved it throughout her visual identity, creating a holistic, colorful world that she can become known for.