Full service design for Fabled, a stylish, high-quality scrub brand.

OUR INVOLVEMENT

Creative Direction

Brand Strategy

Brand Identity

Packaging Design

Digital Assets


Fabled came to us as a disruptor in the medical scrub space but the brand wasn’t communicating that to the customer. Through thorough brand strategy, we clearly saw the gaps in the market and that every scrub company essentially looked the same so we set out to change that. The result, a beautifully modern brand created specifically for female physicians infused with personality and warmth to encourage creativity in an otherwise buttoned up space.