Indyx is an innovative app that bridges the gap between tech and fashion, with a mission to help users love their closet again without spending a cent more on new pieces.

We had the privilege of helping create every touch point of this brand including an all new identity, custom iconography and website. Each detail of Indyx’s visual identity, from the paperclip shape in the main wordmark to the rounded corners of the brand’s imagery to represent old filing systems, was carefully considered and intentionally crafted to reflect the strategy we established at the beginning. The result, a brand that is truly unique and tells a strong story.