When Kira first started her business, she grew quicker than she was able to keep up with - a true blessing but not without its complications. She found that with the quick growth, she was never able to really establish herself as a designer and was continually attracting a lot of the same clients that didn’t feel aligned. This resulted in major burnout and creative fatigue. Our goal for the project was to take a step back to re-establish what her true style is so she could start attracting a new type of clientele that felt inspiring to her. We started the project with brand strategy to discover what that was for her then created her brand around our discoveries. The result was a brand that felt exciting and like a fresh breath of air for Kira David.