Oat and Ochre came to us with a major problem - they weren’t attracting their ideal client. The owner was putting in hours upon hours of work only for it to fall on deaf ears. Before working with White and Salt, Rosalyn had built the brand on her own. Her passion for truly sustainable fashion is unmatched but her visual identity wasn’t expressing that. Our solution for her? A minimal yet detailed brand with a full library of custom icons to visually show her audience that sustainability is multifaceted and there are many things to consider when making a buying decision to help humanity and our planet. Not to mention a total up-level and reposition.