Through a detailed competitor analysis, we discovered a gap in the market for a modernized night guard brand. Our goal for the project was to fill that space with a visual identity that felt approachable, friendly, relatable and light-hearted to disrupt the space with something unexpected. Many people struggle with grinding their teeth at night and the current options feel sterile and uninspiring, The Good Mouth Co. is here to change that and to spread awareness about the importance oral health.